That sentence characterizes the operating environment of a new environmentally sustainable technology, practice or product.
It describes all the aspects one tries to consider when making sustainable choices in unfamiliar territory.
It hints at the unintended results - consequences or benefits - discovered after you've tried a new green technology, practice or product and found that one practice affects so many others in unanticipated ways.
It really means: you're going where no one has gone before.
For me, my community, my profession and the planet I believe it means "Go Green and Prosper".
