The conference can generally be described as "where art, code, and activism collide". I went in search of ideas for encouraging more data visualization work in museums, particularly around climate change communication and calls to action.
I attended presentations on Tech-Driven Activism, examining interpersonal commitments with data (not at all what I thought I'd hear about), and Designing Consent into Conversational Spaces, among others. I was looking for was some hints that something like this, an animation of sea level rise in Newport, RI, is common. Nope.
Of course, this was not really a museum crowd: more of a facebook/Google/Tableau crowd. There were lots of hoodies and sneakers, and black. My in-conference-app request of others to self-identify as museum geeks returned only six "yes" replies from about 500 potentials. Yet I wasn't discouraged: between sessions, four of the seven strangers I sat with professed to be museum-lovers and immediately understood how DataVis makes sense for communicating in museums and to museum audiences.
The talk was fast, and the jargon quite difficult to follow; but the excitement was infections. It was all strange to me, and overwhelming, but fascinating: I learned that
- DataVis is really information visualization (sometimes data bytes, sometimes data on images, sometimes data on maps)
- it's really visualization of slices of history or slices of the present based on interpretation
- that coders, too, worry about provenance (though they don't use the word): if the reason for a research question is detached from the data, the data is now open for misinterpretation
- that coders research and run data for fun after their day jobs (like we visit museums)
- that museums could use this approach to understanding visitor, donor, or member activities and perhaps motivations
- and that climate change wasn't an expressed particular or widespread interest among these Millennials
I did meet the DataVis team from the Climate Policy Initiative who clearly get the value of DataVis in museums concerning climate change. I met a young woman from BlueCadet in Philadelphia. The firm has had a number of museum clients, and offers DataVis work as part of its fleet of services, but no work yet for museums on climate information.
And I met a cool guy doing great archival research and digital mapping - I hope to connect him to great history museum - more on that when he's ready.
There's a great deal of untapped talent here for the museum field. The creative folks who code can be valuable co-creators if we give them the opportunity.
