This is the time to promote museum membership as low-cost,unlimited access: a recession-minded, cost-effective for everyone positive leisure-time activities. Right now museums should see memberships grow the way we can expect to see YMCA/YWCA memberships grwo.
Your museum or site is a safe and smart place to play with the kids, a safe and smart place to walk safely, and a safe and smart place to walk your dog safely (think Trustees of Reservations' Green Dog plan). Encourage folks to think creatively:
- "Meet your friends for a picnic"
- "Have coffee with The Masters every Saturday morning",
- or "Remember when you could spend all day wandering?"
Museums should be a balm to recession-weary citizens. If you're looking for a way to build public currency right now, this is it.